How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know.

Kaon Interactive, a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

NEW YORK and LAS VEGAS, Jan. 4, 2023 /PRNewswire/ -- Stagwell (STGW) (NASDAQ: STGW), the challenger network built to transform marketing, today announced a Specialty Media business unit to create net ...

Marketing and commercial advertising are poised to be disrupted by the advance of high bandwidth networks mediating high-performance applications like augmented reality, virtual reality and artificial ...

Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced this afternoon at the IAB’s NewFronts as part of its pitch to advertisers. The update allows brands like Sephora, Tiffany ...

Frank Casanova is Apple's new AR boss. Apple’s augmented reality efforts have a new spokesperson. Frank Casanova has been named head of marketing for Apple’s AR offerings. Apple has been hard at work ...

Software firm Sage UK has launched its first augmented reality (AR) marketing campaign. Targeting small and medium businesses, the campaign used Aurasma’s image recognition technology, and comprises ...

Augmented reality’s proponents have long espoused the digital tool’s ability to build and foster communities. With this Disney tie-in, Verizon is demonstrating how buzzy tech like AR can help ...

Inside Crunch Fitness’ challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig Chad Waetzig, CMO of Crunch Fitness, joins the Marketer’s Brief podcast to talk about the brand’s recent New ...