O2 has taken to TikTok as part of its latest integrated advertising campaign, bringing its Bubl robot character to the app via augmented reality (AR). From next month, TikTok users will be able to ...

O2 wants to remind everyone that it’s the only major UK network not to charge customers extra for EU roaming when abroad. In the fun spot, viewers see various holidaymakers in a series of dramatic ...

This entry showcases a revolutionary asset creation process through a bespoke AI image generation model for O2's brand mascot, Bubl. While Bubl was created to increase brand warmth and iconicity, O2's ...

Last weekend, O2 introduced "Bubl", a loyal and reliable blue robot, to the public at Westfield’s Eat Street as part of its engaging, new interactive digital OOH campaign. Bubl forms part of O2’s bold ...

Virgin Media O2 has upgraded its brand mascot, Bubl, by using AI, in partnership with VCCP’s AI creative agency, ‘faith’. As a result, the creative agency has launched The Bubl Generator, which ...

Headlining O2’s flexibility in permitting anyone to switch to a new phone whenever the fancy takes them, even when under contract, the new campaign positions O2 as a consumer standard bearer willing ...

O2 has announced it is the official network sponsor for ITV’s hit show Love Island. The sponsorship builds on O2’s recent campaign ‘Roam Freely’, as the network seeks to remind Love Island fans that ...

Mobile network O2 has launched its first ever Christmas brand advertising campaign with a hero spot on ITV’s The Voice Final seen by millions of viewers across the UK. The ad features 10-year-old ...

O2 has today announced it is the official network sponsor for ITV2’s hit show Love Island. The sponsorship builds on O2’s recent campaign ‘Roam Freely’, as the award-winning network seeks to remind ...

The history of advertising is peppered with brand characters and mascots, and over the years we’ve seen a whole host of creatures parade across our screens. Some, such as the Duracell bunny and Tony ...

O2 showcases the flexibility available to customers in its new campaign ‘Only O2/Switch Up’ which launches today in partnership with agency of record VCCP London. This new integrated campaign is the ...