adexchanger

Programmatic CTV Still Has A Lot Of Growing Up To Do

Insider’s Paul Verna will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 26-27 in New York. Click here to register. Connected TV advertisers are enamored of programmatic because of ...

Now CTV has won, the real question is what brands do with it next

The more interesting question now is what happens next. At Hispanic Day in Cannes, Gordon Young of The Drum sat down with ...
TMCnet

TripleLift CTV Campaigns Deliver Up to 26x Industry Benchmarks, Proving the Power of Non-Standard Formats

Underpinning these campaigns is proprietary eye-tracking research TripleLift conducted on Pause Ads - a non-standard CTV ...
adexchanger

CTV Isn’t Just The Evolution Of TV – It Brings Unique Advertising Potential

Traditional TV advertising is certainly going through a period of significant and disruptive change. But the shift of ad dollars from linear to connected TV (CTV) is not the inevitable consequence of ...
TV Technology

Survey: CTV Is Most Effective Digital Ad Channel

PASADENA, Calif.—A new survey of marketers has found that advertisers view CTV advertising is the most effective digital channel in their media mix and that 23.6% plan to increase their spending on ...
exchange4media

CTV moves into mainstream media plans, but measurement remains the missing link

As CTV advertising grows in India, the industry faces challenges in measurement and attribution. Advertisers seek clarity on ...
TV Tech

WunderKIND Ads Releases First Measurement Benchmarks For Programmatic CTV Pause Ads

As the pioneer for delivering CTV Pause Ads programmatically, WunderKIND Ads works with OpenGlass.TV to programmatically ...
Streaming Media Magazine

What Counts as CTV? Why Defining the Channel Matters for Performance

CTV has become one of the fastest-growing categories in advertising. With spend surging and platforms multiplying, the term itself is starting to stretch in ways that raise real concerns. What began ...
Advanced Television

Survey: 70% CTV advertisers to increase spending by 17% in 2026

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, ...
Marketing Dive

CTV closes in on linear for consumer ad attention, report finds

U.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year, up from 49.2% during the previous quarter, according to a new report from DoubleVerify and TVision ...
Forbes

With AI, Every Channel Can Be A Performance Channel (Yes, Even CTV)

Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball. Typically, performance channels, such as the classic banner ad, had the ...
Marketing Dive

Report: As CTV commands advertiser interest, fraud grows nearly 70%

Bot fraud on connected TV (CTV) grew 69% year-over-year in 2022, according to a report from measurement and analytics firm DoubleVerify. The variety of CTV schemes detected by the company annually has ...