Even clean rooms have to play in Google’s Privacy Sandbox. Optable, which operates a data management platform (DMP) and a clean room, announced its early access ...
Why we care. Google’s Topics API replaced its FLoC targeting solution in January — roughly a year after we learned that FLoC was the company’s frontrunner for replacing third-party cookies. The Topics ...
Late last week, it emerged that Google intends to ignore a call by the World Wide Web Consortium (W3C) — the international body that works to guide the development of web standards — to rethink the ...
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