Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...

We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role in ...

After breaking the ten most important myths about strategy in my recent series of articles, I owe an answer to the question as to what strategy is and how organizations are supposed to deal with it.