Add Yahoo as a preferred source to see more of our stories on Google. A crop of tween-specific brands have popped up, promising better-sized products and messaging that specifically targets Gen Alpha.

Every item on this page was chosen by a Woman's Day editor. We may earn commission on some of the items you choose to buy. Your soon-to-be-teen will get a kick out of this jellyfish costume, and ...

Sephora kids are on the rise — tweens have taken to the retailer, scrambling to purchase products from colorful and trendy brands like Glow Recipe and Drunk Elephant. Now, period care is getting ...