Navigating 100 years of marketing and advertising evolution
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YouTubeThe Chartered Institute of Marketing - CIM
Navigating 100 years of marketing and advertising evolution
00:00 A century of advertising & tech shifts 00:22 Stephen Woodford: career, agencies & creativity 03:09 Iconic UK campaigns: Carling, Orange, Lunn Poly 05:39 Emotion vs logic: how great ads really work 08:17 From strategy to big idea: the creative process 10:05 Agencies as “factories” of talent & collaboration 11:51 100 years of the ...
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